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  • We are the insurance arm of our banks, extending highly competitive life insurance products to its clients.


  • We are Honest, Open, Courageous and Consistent in our communications.


  • We are connected to our customers, our banks, our regulators, across functions and with each other.


  • Our activities have to be sustainable, scalable and profitable
  • We will do the right thing; for our clients, our staff and the society
  • We are a meritocracy, committed to developing our people, across ranks and cadres
  • We assess risk and reward in line with our risk appetite
  • We aspire to elegant simplicity (Keep it simple!)